Thu, Nov 19 · 2:30pm ET · 75-minute live workshop

Your team doesn't have a conflict problem. It has a translation problem.

A 75-minute live working session for founders and people leaders. Bring your DISC results, learn to read the behavioural mix on your own team, and walk out with a communication operating system you can use on Monday.

Reserve my seat · $99 Early bird $79 for the first 48 hours
Message in the team channel "Can we move on? We're going in circles."
D hears Good, decision made.
I hears Did I talk too much?
S hears That felt abrupt and cold.
C hears But we never finished the analysis.

One message. Four completely different readings. That is the translation problem.

Date Thu, Nov 19 Live workshop
Time 2:30pm ET 75 minutes
Pre-work Bring your results Done the free assessment? Perfect
Host Led by Fahd Alhattab TEDx speaker · Founder
Trusted by high-growth teams including
Shopify
Government of Canada
HSBC
Costco
Bell Media
Intact
Chick-fil-A
CAA
Royal LePage
CMHC
CNIB
HRPA
PCL
Tech Talent North
Starface
Spoonity
Fullscript
Cardata
StellarAlgo
Multiview
Shopify
Government of Canada
HSBC
Costco
Bell Media
Intact
Chick-fil-A
CAA
Royal LePage
CMHC
CNIB
HRPA
PCL
Tech Talent North
Starface
Spoonity
Fullscript
Cardata
StellarAlgo
Multiview
The friction you keep paying for

Why does the same misunderstanding keep happening?

It is rarely about skill, and it is almost never about who is right. Your people run on different communication wiring and nobody handed them the manual. So the same friction repeats, quietly taxing every Slack thread and every meeting.

# leadership-team9:14 AM
D
Alex · Head of Ops Fine. Ship it.
Sent as Efficient. Decision made.
Read as Annoyed. Maybe hostile.
Seen by 6 · 0 replies
01The tone tax

A one-line Slack reads as cold

Someone fires off a quick message. Someone else reads it as clipped, maybe hostile. Nobody says anything. The resentment sits there and compounds. Repeat on Monday.

02The speed mismatch

Decide now versus sleep on it

Your Driver wants the call made in the room. Your Planner needs the night to think. Neither is wrong. Both walk out annoyed at the other.

03Feedback that never lands

You have given the note three times

They nod every time. Nothing moves. The message was fine. The delivery never matched how that person actually takes information in.

04The meeting that should've been an email

Half the room checks out

Half think out loud and build momentum. The other half need quiet to form a view. Same agenda, two completely different experiences.

70%

of leaders have a gap between how they naturally communicate and how they actually show up at work.

That gap is invisible to the person living it, and expensive for the team around them. The workshop is where you finally see yours, and your team's.

The explainer

Four styles. One shared language. Zero guesswork.

DISC measures how someone handles problems, deals with people, the pace they move at, and how they relate to rules. No horoscopes, no box you are stuck in for life. Here is what the four styles look like when they walk into your standup.

D

Dominance

Direct · Decisive · Results-driven

Thrives under pressure. Will cut your meeting short, on purpose. Thank them for it.

I

Influence

Enthusiastic · Optimistic · Social

Inspires collaboration. Turns a status update into a pep rally, then pins down the deadline.

S

Steadiness

Patient · Reliable · Team-focused

Builds harmony. Has already spotted the problem nobody flagged. Ask and they'll tell you.

C

Conscientious

Analytical · Precise · Quality-driven

Maintains standards. Asked the awkward question in review. The product is better for it.

What happens in the 75 minutes

A working session, not a lecture.

You arrive with your own DISC results. We spend the session turning them into something you can use: a read on your team, the friction worth naming, and a first move you can make on Monday.

01 / 04
2:30 – 2:40

Read yourself

Pull up your results. Natural versus adaptive style, and the gap that costs you.

01 Your natural style versus your adaptive work style, and what the gap costs you
02 Where you sit across the twelve behavioural regions
03 The blind spot your style creates on a team
02 / 04
2:40 – 3:10

Read the room

Map the mix on a team you lead and find the friction worth naming first.

04 Map the mix on a team you actually lead
05 Spot the predictable friction points before they cost a week
03 / 04
3:10 – 3:30

Adapt in real time

Live scenarios where you rewrite a real message to match how the other person is wired.

06 The Platinum Rule in practice: adapt to how they are wired
04 / 04
3:30 – 3:45

Leave with a move

The first two levels of the Six Levels, your Monday action, and live Q&A.

07 The first two levels of the Six Levels of High-Performing Teams
08 One communication change to make this week
09 Your scripts, worksheet, and the recording to keep
Included with every seat

The bonuses are worth more than the ticket.

Total value $398
You pay $99
Bonus 01

Communication scripts

Style-by-style templates for the exact conversations you keep getting wrong: feedback, disagreement, the hard yes.

Value $120
Bonus 02

Team-mapping worksheet

The same planner Fahd uses to map a team's mix and flag the friction worth addressing first.

Value $80
Bonus 03

Session recording

The full workshop, yours to keep and share with anyone on your team who could not make it live.

Value $99
Reserve your seat

One seat, or bring the team.

DISC pays off when a team can read each other, so the more of your people in the room, the better. Every seat is paid, which keeps the room serious.

Solo
$99 one seat

The default. Early bird $79 for the first 48 hours. Self-qualifies a serious individual buyer.

Reserve one seat
Team Most popular
$79/seat 3 to 5 seats

The sweet spot for DISC. A small leadership team in the room together, still every seat paid.

Bring the team
The receipts

Teams don't just like it. They use it.

2,500+ DISC assessments completed
12 Behavioural regions mapped, not just 4 blunt types
21-page Personalized report behind every seat
“We did this before our leadership offsite. The shared language it created made the entire strategy session more productive than any we've had.”
James T. VP of People, Canadian Tech Company
“This assessment gave me a communication playbook I actually use in my 1:1s every week. It's not just a label: it's a tool.”
Sarah M. Engineering Manager, Series B SaaS Startup
“I've done DISC three times before. This is the first time I actually understood how to use it day-to-day. The AI conversation was surprisingly insightful.”
Priya K. Product Director, E-Commerce Platform
Honest fit check

Who this is for, and who it isn't.

This is for you if
This is not for you if
Your team keeps misreading tone and it is creating drama that has nothing to do with the work
You want a fun personality quiz with no accountability afterward
You lead a cross-functional team that moves at different speeds and the gap causes friction
You are not willing to look honestly at your own communication patterns
You are onboarding a new exec or hire and want shared norms from day one
You want a one-size-fits-all presentation rather than work on your real dynamics
You have tried feedback frameworks and they are not sticking
You are looking for a free webinar to watch passively in the background
Fahd Alhattab, founder of Unicorn Labs
Your host

Led by Fahd Alhattab.

TEDx Speaker · Founder, Unicorn Labs

Fahd has spent 10+ years helping organizations build communication-driven cultures, translating hands-on workshop experience into practical tools leaders actually use. He built the AI DISC Assessment this workshop runs on, and he has taught this material to teams from Series A start-ups to global enterprises.

Before you ask

Questions, answered straight.

01 Do I need to have done DISC before?

No. The free AI DISC assessment is the pre-work and takes about 10 to 15 minutes. Take it before the session so you arrive with your own profile and we can get straight to using it.

02 What if I cannot attend live?

Your seat includes the full recording, yours to keep. The live session is where the team-reading exercise happens, so come if you can, but you lose nothing if a meeting runs over.

03 Is this just a personality quiz?

No. It is a paid working session that turns your DISC profile into an operating system for how your team communicates. You leave with a real read on your team and a Monday action, not a label.

04 Is $99 worth it for 75 minutes?

The session plus three bonuses (scripts, worksheet, recording) carry more value than the ticket. And the first bad decision you stop from leaving the room pays for it many times over.

05 Can I bring my team?

Yes, and you should. DISC works best when a team reads each other. Grab the 3-plus team rate at $79 a seat, or add a single teammate to any ticket for $29.

Your team speaks four different languages. Time to get a translator.

Communication friction is not a personality problem. It is a productivity and retention problem wearing a personality costume. Seventy-five minutes gives you a shared operating manual you will use for years.

Reserve my seat · $99
Date Thu, Nov 19 Live workshop
Time 2:30pm ET 75 minutes
Early bird $79 First 48 hours
Included Recording Yours to keep